Full service account management includes:
- Our sales team consists of 9 account managers and their respective support team who oversee all head office accounts, nationally.
- Dedicated teams for Shoppers Drug Mart, Loblaw and Walmart business
- Full service account management/coverage including:
- MCP sales team are the key contacts at all Canadian retail head office
- Prepare for all Account meeting and generate detailed follow-up
- Regular retail calls to present
- Business plans
- New product presentations and meeting follow up
- Regular business reviews
- Creation of annual retailer financial plans
- Developing, implementing, tracking and management of account specific promotional activity (flyers, instore, POS rebates) – tracked via MCP promotional calendar
- Store checks with competitive updates
- Sales trends and forecasting support
- POS Analysis
- Trade spend reconciliation
- Verified trade activity commitments from sales team
- National Field Sales Team
- Implement quarterly priorities managed by MCP
- Verify promotional and display activity with supporting images
- Verify planogram integrity
- Advise of competitive activity at store level with supporting images
