Marketing team supports our clients by:
- Developing Brand plans yearly, goals and objectives with client input
- Co-ordination and distribution of all marketing materials to sales team/retailers, canadianized and account specific
- Account Trackers for new item launches or product updates
- Gap map analysis / listing grids updated quarterly
- Promo calendars for marketing initiatives (Displays, Media, PR)
- Combined retailer POS data analysis
- MarketTrack Ad comparison analytics (formerly ECRM ad comparison)
- Brand pictures books – maintained with store level pictures and updated quarterly
- Mid-year/Year end business reviews
- Public relations firm support
- Uploads and maintain Ecommerce sites (walmart.ca for example)
- Stewardship /Blue box program by province
- GS1 (Eccnet) – uploads/maintenance/ecomm
- Consumer replacements
- Monthly planning meetings with VPs and partners to review sales, POS and new opportunities
