Based in City of Industry, California, Markwins Beauty Brands is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO, Eric Chen, the privately-held company is recognized as a Top 20 purveyor in the global cosmetic industry and is the largest privately owned cosmetics company in the US. Markwins brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins brand portfolio includes wet n wild®, Physicians Formula®, The Color Workshop®, The Color Institute®, Black Radiance®, POP®, Bonne Belle® and Lip Smacker® amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including department, specialty, mass, drug, and food stores, and are available in more than 60 countries, spanning 6 continents.