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Introducing Tom's of Maine's All Natural Anti-Perspirant!

8/7/2012 9:35:13 AM

Introducing new Naturally Dry - the first antiperspirant stick made entirely from ingredients derived from nature. Clinically proven to provide 24 hour underarm wetness and odour protection, keeping you fresh and dry without any artificial fragrances or preservatives. Try the antiperspirant that really works - naturally.

For many women, finding an antiperspirant that works is a challenge. Finding an antiperspirant stick with naturally derived ingredients that works has been impossible until now. Tom's of Maine announced today its new Naturally Dry antiperspirant line, clinically proven to keep you fresh and dry all day long. Naturally Dry is the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources and without artificial fragrances, preservatives and silicones found in many conventional brands.

Tom's of Maine new Naturally Dry performs to the same standards for wetness protection required for all underarm antiperspirant products. This 24 hour odour protection formula also contains olive leaf extract and natural fragrance. Naturally Dry antiperspirant is available in both Unscented and Natural Powder scent and is 100% recyclable from canister to cap, through the Gimme 5 recycling program.

"Feeling fresh and dry is critical to our sense of confidence every day so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources," said Peter Bright, marketing director at Tom's of Maine. "Some antiperspirants may feature only one or two natural ingredients so it’s important to read the label. After years of development and testing, we feel women can finally make a change for good with Naturally Dry antiperspirant."

Tom's of Maine has over 40 years of experience making natural personal care products and is the leading natural deodorant brand. New Naturally Dry antiperspirant, like all Tom's of Maine products, contains no animal ingredients and is not tested on animals. In addition, Tom's of Maine gives 10 percent of its profits from all of its products to charitable organizations that support human and environmental goodness.

Tom's of Maine Naturally Dry antiperspirant is available nationwide in Unscented and Natural Powder scent.

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